Paris, November 5th, 2007 – Strawberry? Mint? Lemon? Orange? MEMUP, the French manufacturer of digital entertainment products, announced today that Sweet, the very first line of perfumed 2.0 flash drives, is now available on the market. The line includes 4 models of acidulated colours. They are 100% anti-shock gum, waterproof and resistant to high temperatures and, as genuine technological sweets, may be consumed without moderation.

The Sweet line offers up to 8 Go storage capacity and combines the useful and the pleasant with an innovative concept: “Talking about flash drives, the originality of products is rarely the criteria that is put forward”, explains Pierre Girard, Memup Europe Marketing Director. “And yet, with Sweet, we succeeded in combining the usefulness of a mobile storage solution with the playful character of colour and fragrance.


This is the proof that it is still possible to innovate and to differentiate oneself on an ultra-competitive but curiously conservative market.”

Sweet is thus the antithesis of the sad flash drive that we all know. With its elegant design, its vivid colours, its fruited fragrances, it is decorative and functional and shakes up preconceived ideas on digital entertainment.

But on top of all, unlike gadgets that uselessly encumber the market, Sweet does not forget that it is, in the first place, a flash storage drive: USB 2.0, Ready Boost, Plug and Play, Mac and PC compatible, the drive is also secured via a password lock system. Its extremely convenient cap-fastener makes it impossible to lose it!!
In short, Sweet is going to be a great Christmas hit!